社交媒体经理
社交媒体经理 is a savvy and creative communicator who understands storytelling in the digital landscape. In
与营销副总裁合作 & 通信, this role develops dynamic, compelling, effective and measurable
content that supports the University's strategic communications and marketing initiatives. 这个位置经常与
stakeholders throughout the University and is responsible for managing, 成长并与不同的受众互动
十大网络彩票平台大全的社交媒体渠道.
向营销副总裁汇报 & 通信, the 社交媒体经理 plays a critical role in communicating the University's story to a range of audiences. This role executes on a social media content strategy and works closely with the editorial and graphics teams to create original and authentic content that aligns with the institutional voice, 以及大学的使命和价值观. The successful candidate must be highly savvy with the latest social media 趋势, 注重细节的, data-driven and comfortable working in an environment that is as deadline-driven as it is collaborative. 这个角色需要出色的沟通能力, 较强的写作能力, a high level of proficiency with social media platforms, 以及一种创造性的数字化叙事方式.
职责 & 责任
- 与营销副总裁合作 & 通信, execute the established social media strategies for each channel and offer enhancements and additions based on data-informed learnings.
- Work with various teams and stakeholders to develop and execute comprehensive social media strategies that align with the university's brand guidelines, 目标, 目标受众.
- Manage the official 十大网络彩票平台大全 (@HolyFamilyU) social media presence which currently utilizes Instagram, X, 脸谱网, 和LinkedIn. 职责包括但不限于:
- 为每个频道维护一个健壮的内容日历.
- 驱动创意, creation and curation of meaningful content across all channels that adheres to 十大网络彩票平台大全's brand guidelines and digital voice.
- Execute the distribution of content - including scheduled posts and live, real-time content.
- 监视拥有的消息、评论等通道.，并酌情参与.
- 与营销副总裁合作 & 通信, track, analyze and report on social media KPIs.
- Track social media metrics and insights to assess campaign performance, 确定趋势, and make data-driven decisions to optimize social media presence. Collaborate with marketing colleagues to develop reports as needed.
- Develop regular reports summarizing key performance metrics, 趋势, and recommendations to enhance social media effectiveness.
- 持续监控新兴的社交媒体趋势, 平台更新, and industry best practices to enhance strategy and performance.
- Monitor social media channels and emails to identify and address any potential issues or concerns promptly and respond effectively and efficiently to sensitive situations requiring social media attention.
- Oversee the University's social media student ambassadors
- 创建和执行战略, creative approaches to sharing stories from the University on social media - both in written and multimedia formats.
- 与平面设计团队紧密合作, 摄影师, 摄影摄像, and other professionals to produce high-quality visual content.
- 持续监控新兴的社交媒体趋势, 平台更新, and industry best practices to enhance strategy and performance.
- Conceptualize and pitch social media campaigns that support the University's 目标 with regard to brand, 招生, 进步, 声誉和排名策略.
- Engage in social listening across all channels - monitoring keywords to uphold the University's brand and reputation.
- 分配的其他职责.
所需知识、技能和能力
- Professional social media management experience for a public brand/business/organization/team/group, 等.，包括内容创作记录
- 表现出对多样性的承诺, inclusiveness and the sharing of perspectives across differences
- High level of proficiency working with leading social media platforms such as Instagram, LinkedIn, 脸谱网,
- 优秀的书面和口头沟通能力
- Community management: Experience in building and managing online communities, 与追随者互动, 回复评论, and handling inquiries or concerns in a professional and timely manner
- 对细节的高度关注
- 较强的创造性和批判性思维能力
- Possess excellent judgment as the manager of a highly visible channel that directly represents the University
- 对语境和细微差别的敏感性, and a proven ability to navigate diverse and multi-faceted audience segments
- Proven ability to handle multiple projects and deadlines
- Strong proficiency in capturing and creating visual content (both photography and video) for social media - as well as editing capabilities in tools such as Canva, Photoshop, 电影或平台内(i.e. Instagram卷)
- A passion for storytelling, creativity, and staying current with the evolving social media landscape
- A working knowledge of AP style and the ability to write within brand guidelines
额外的需求
- Willing to work a varied schedule that may include travel, and some nights and weekends.
- Strong understanding of user-generated content management, 内容营销和声誉管理
- Experience with managing and/or hosting live social media videos preferred
- Proficiency in online social media management tools
资格
- Bachelor's degree in communications, public relations, marketing or related area.
- Minimum of three years of practical experience in social media management.
- 有网络和数字广告设计经验者优先.
- 有高等教育市场营销经验者优先.
注:考虑这个职位, you are asked to include a link to a digital portfolio of professional social posts as a part of your application documents.